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This web page thermorypacs.com has the following in the site, "PaCS The Easiest Decking powered by THERMORY." We saw that the webpage also stated " Manny says, Its the easiest! Actually looks like wood." It also said " Because it IS wood! Less than 3 waste. PEFC certified for LEED THERMORY Pine. Serious Science Massively Long Lifespan. Color Change through Full Thickness. Click for more THERMORY Science. Cellular structure of the wood is altered to reduce movement related to moisture. 2 Cellular structure of the ." The header had PaCS as the highest ranking optimized keyword. It is followed by Decking, Pine, and Ash which isn't as ranked as highly as PaCS. The next words thermorypacs.com used was Thermory. Press and Click was included but might not be understood by web engines.